At dinner with the Prada Prada team, somewhere between vacation convo, work convo and the Cacio e pepe and tiramisu course, the point of all of this came up. Do you know why 3,500 miles travel several times a year to see a fashion show? Why stay up until 3 a.m. to write about a collection of clothes? I talked about making this magazine that you will soon see in the meat when our print output comes out next week. “We don’t want to be a B2B magazine,” I said, “real people have to take care of it.” Miuccia Prada and Raf Simons clearly feel the same way. The Prada Runway show in autumn 2025 achieved a new course in the otherwise Meh autumn 2025 season and offered convincing clothing that questions the status quo.
Take a look at other shows in New York and Milan and you can see many of the same small stunts: a supermodel of the 90s here, a seasonally relevant television actor, a beautiful social media star in the front row, and clothing that seem to be assigned to the lowest common denominator of human understanding. The dress is a great dress, the coat is a great coat, the bag has a bit of charm, the shoes are beautiful little leather pump to paddle her soles. There is a pleasant equality in the portable, relating, slightly fancier than they are currently clothing of the autumn 2025 season. It is like art in corporate office lobbys: I know that it costs a lot of money and is naturally prestigious, but it doesn’t let me think of something special.
Miuccia Prada and Raf Simons are the designers of the thinker. When they worked on explaining the thesis of their autumn collection in 2025 – Raw Glamor was the title of the press release – the couple circled from the ideas of modern femininity (they deconstruct them) to the times when we live (they complain). Your statements about what is beautiful today does not have a simple thesis for a simple thesis. Some highlights from the Scrum backstage:
“These four black clothes are a lot today. We are in a real black moment, ”said Prada about the show’s opening look.
“It is complicated if everything turns back to the future instead of an eye,” said Simons. “When we think about the liberation, we think very much about clothing, clothes, clothing, but it is also about our own way of thinking. Liberation always comes with the occurrence of risks. … you cannot free if you take no risk. ”
“For me, glamor is not a sexy dress, it is the opposite. It is an interior view in which you feel important, ”said Prada.
“It has to be in the world – and I’m not talking about the collection – more resistance has to be given,” said Simons.
“Strangely enough, I can’t read this show,” admitted Mrs. Prada after Rachel Tashjian suggested the Washington Post that the show was beautifully cumbersome. “You say uncomfortably, I hope it was uncomfortable.”
The Dowdy Housedesses look like the traditional housewife from the 1950s, who were littered and were pressed in sack shapes, certainly a rough strangeness. The front wrinkles are so low and freaked out and delete the slim legs of the models, but give you a wild sex appeal. A prime red dress of the 1960s with a flat bow on its drop of waist was pulled into a sloppy shape and styled over a men’s button and jeans. You heard me: The Blue Blood Jackie-O uniform was over the 1990s, Sharon-Stone-in-the-lacquer uniform, littered and sloppy and worn?! Oh, I’ll think about it for days!
At some point a model turned the corner on the fluctuating scaffold in an acid chartreuse operator -Caftan with a grinding switch. My jaw fell. I turned to my girlfriend and also saw her jaw on the floor. After the show, Hunter Schafer said it was her favorite look. It looked as if an Edward Kircher painting was brought to life, a woman who stumbled through the streets of Berlin at a treacherous time.
At the moment we are our own treacherous time. “Every morning you read the newspaper and want suicide,” said Prada bluntly. “The hopes are a great effort. We think and I think the only thing you can do … [is] Work hard and work very seriously what you have to do. “Prada and Simons set a precedent for billions of dollars with a global audience and global market requirements, more than pleasant, mediocre and safe. Your clothes are so complicated and latently important that you become downright splitting – and that is delightful. Why I do all of this is to be challenged. I hope that through the view of a diverse group of designers, artists and writers, I will become more intelligent in four countries over the course of 30 days and develop a sharper perspective on what it means to dress up in 2025.
I’m not alone. Modefans long for a challenge. Online is Prada The big show that brings the commentators up and out for what the brand says about our contemporary life. “Absolutely terrible” and “absolutely breathtaking” are the two most popular comments under I-DS Instagram from the show. Being now means being complicated. That makes Prada worth the trip.
