It is not only the clothes on the Versace Catwalk, who are for sale in this Milan Fashion Week, but Versace itself. One of the most glamorous names in fashion can be won because Prada, his long -time rival for Milan Precging, is viewed shortly before buying the company. The prospect of a sale raises the question of whether Donatella, designer since her brother’s death in 1997, will remain as a creative lead.
Versace without Donatella is difficult to imagine. She remains a practical designer and the Lightning rod through which the energy of Versace is carried out. “Everyone should have a small versace posture,” she said before this show, which was held in Milan under the iron home of a historic tram depot, where the benches were heated as a concession to the gastras of the guest.
“Our house codes are recognized all over the world and make us so strong,” she added. References in this collection to autumn/winter 1997, the last collection of Gianni, which was designed before his death – an unmistakable sex pistol -punk fusion of black and daffodil yellow, oily leather and Roy Lichtenstein Brights – moistened rumors about a possible departure.
“The first great post -loving fashion designer”, as Richard Martin, curator of an exhibition of his work in 1992, once described Gianni Versace. “He thinks about sex.” Donatella’s aesthetics are equally bedroom coded, with crystal network dresses that shimmer and melt like hot candle wax.
In less turbulent times, the greatest concern about Versace this weekend would be which actors could wear the red carpet on Sunday Versace dresses. (Cillian Murphy, who recently played the leading role in an advertising campaign, was sitting next to Anna Wintour in the front row.) With the American Group Capri Holdings, which bought the label for USD 2.1 billion in 2018, much more was at stake. Miuccia Prada After her show on Thursday, reporters said the Versace deal was “on all table”. A potential deal with Prada or with diesel founder Renzo Rosso would bring the baroque exuberance from Versace back into Italian property.
Versace has slowed sales and recently reported a decrease of 15% compared to the previous year. As a fashion house without a strong line in perennials such as luggage or cashmere, Versace is at a time in a precarious position in which consumers tighten their belts. It remains a mighty brand with a strong and recognizable image. But Donatella, who received a significant payout this year and received a significant payout in the 2018 deal, could decide if she is not in love with the next owner of Versace.
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The presence in the front row of Christopher Kane, Donatella’s British protégé, which was once used in the no longer existing versus brand, led to speculation of a possible ticket designer arrangement, similar to that of Miuccia Prada and Raf Simons, their co-official in the past five years.
