The British beauty brand Delilah brings its conscious beauty to the American market and is a significant expansion for the B-Corp-certified cosmetics company. The brand was founded by the experienced makeup artist Rupert Kingston and combines powerful beauty products with ethical business practices and offers a range that includes the Take Cover Radiant Creme Concealer, the time frame Future Resistant Foundation SPF 20 and innovative lip rescuer colors reinforced lip oil. Each product integrates skin care authorities into cosmetic performance with dermatologically tested formulations.
The brand’s entry into the US market is equipped with a strategic multi-channel approach, which is started via its direct-to-consumer website, Wolf & Badger and Amazon. Delilah’s commitment to sustainability extends over its 100% vegan PETA-certified formulations, which contained responsibility-conscious packaging that was developed to minimize the environmental impact. This expansion is a growing trend of B-Corp-certified beauty brands that are requested on the American market, where conscious consumers are increasingly demanding products that match their values ​​and at the same time provide professional results.
