Isamaya Beauty takes the expansion seriously in several ways.
The beauty brand, founded by make-up Maven Isamaya Ffrench, provides a core collection with 12 products that comprises make-up and skin care and represents a robust retail footprint. The collection ranges from 28 to 44 US dollars.
The collection is the entry of Isamaya Beauty in Sephora in the USA and Canada later this month as well as with the existing partner Moda Operandi and Cult Beauty in Great Britain in March, the products in La Rinascente and 10 Corso Como in Milan, perfume of the dover Street Market in Paris and Mecca in April in Australia and New Zealand.
Industry sources appreciate global retail sales of the brand to 25 million US dollars for the following 12 months.
Although Ffrench and Federica Nicolao, the Chief Executive Officer of the brand, who did not comment on estimates, they said that the multi -patent efforts were a turning point for the brand and maturation of the business.
“The past three years have been so much fun,” said Ffrench. “The core line, we are now in a serious beauty area. It was heated by my passion for products that I use and how I like to make make -up. “
Ffrench, who works regularly on the runway, is looking for such as Thom Browne and Junya Watanabe, historically speaking from her own inspirations for the products that she creates on her website. This includes science. “I’m really busy with the technology,” she said.
The promise of value is swinging. “Last year the brand grown constant with 150 percent last year,” said Nicolao. “Isamaya is playful, but so creative and she really becomes a brand. Historically, retailers had a certain picture of who is Isamaya, but she is really a girl next door. We made ourselves astonishing formulas with the core behind. “
These products include a color correction serum, which is available in six colors and refines pores with Rosebay Willowherb extract, as well as a Kazanlak gross complex that focuses on texture and strength. There is also the collagen-inducing face glaze, in addition to a series of lip, eye and complexion products.
“I personally think that the color correction serum will be great,” said Nicolao about the expected heroes within the area.
“Microbial gel is this incredible primer with protective advantages against dust and allergens,” said Ffrench. “It is a great product for make -up artists who work with hundreds of models because we actually have to protect our faces during work. And I also love the metal lips collection that are balms with metallic pigments. “
And although Ffrench wears many different hats, from professionally as a make -up artist to the establishment of a brand and the catering of her masses of social media followers, she has almost 450,000 on Instagram alone -that is what she sees as a key difference.
“I have my audience, I have my customers and I am always out there in the field in different rooms,” said Ffrench. “I look forward to starting something that feels really effortless but is increased. It’s not about many heavy make -up and transformation, it is a solemn experience. “
