FASHIONS

Milan Fashion Week 2025: Gucci’s team effort amid change, Prada’s ‘raw glamour’, Fendi’s 100th anniversary, Marni’s wild creativity and Max Mara’s literary homage

Milan Fashion WeekHe currently started a slow start with a transition show by Mega Brand Gucci. But things were picked up later in the week with a solemn event by Fendi – which marks the 100th anniversary this year – always Agenda setting Prada ShowAnd an ode to the artistic freedom of Marnis Francesco Risso.

Named the pink sun that Marni Show was the result of a one -month artist residence in which Risso worked with the artists based in London in a joint studio and mixed historical influences with the energy of underground culture.

Here are further highlights from a week with two consecutive shows and presentations from the capital of Italian fashion.

Unknown creativity in Marnis Herbst/Winter 2025 Show. Photo: Handout
Unknown creativity in Marnis Herbst/Winter 2025 Show. Photo: Handout

GucciThe largest luxury brand in Italy contains the proportion of the lion in the parent company conering, which is why the turn of the label was an essential concern for the luxury scent.

At the beginning of this month, Gucci separated with Creative director Sabato de Sarnowhich was released barely two years after his term. Sales decreased by 24 percent in the last quarter of 2024, and the brand is now under pressure to do it properly, and the appointment of a creative leader who can develop the desirability and increase sales.
A look at the autumn/winter 2025 collection by Gucci, which was designed by the Studio team. Photo: Reuters
A look at the autumn/winter 2025 collection by Gucci, which was designed by the Studio team. Photo: Reuters

In view of the situation, it would not be fair to be the design team too hard that worked on autumn/winter 2025 range. While the collection was a bit derivative (men’s fashion in particular had a indication of Prada), it was a reasonable effort during a transition period. Gucci described this collection as “fundamental” and “a continuum of craft, taste and culture”.

It seems that the powers that have made sense to return to the basics before a new creative director takes over, and hopefully manage to ignite the comeback in the industry.

Gucci presented his Womenswear and Menswear collections at the same show this season. Photo: Reuters
Gucci presented his Womenswear and Menswear collections at the same show this season. Photo: Reuters
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