Just like a band t -shirt the taste of music, a football strip of the chosen club of the wearer or a New Yorker With her preferred reading material, Beauty Merch is just about identifying with her trunk. Take the Successful History of Sales, which Hailey Bieber’s Rhode Lip Case is. You already know, but we will still describe it: the perfectly swollen silicone housing that protects your phone while we have a tube of the peptide lip size of the brand in a corresponding color-one must be for your SPIEGEL selfies. It is a really professional meeting of function and shape that holds your favorite product close to your hand and combines it without a word with one of the most summit brands of the moment.
And that should be a big merch, right? Practical, yes, but also your personal taste and a way to refer to others. Samantha Dover, director of beauty and body care research in Global Market Intelligence Agency, Mintel, says that the trend for Schönkeitmerch is primarily powered by younger consumers – especially Zillennials – who are more than other generations with beauty content in social media in Contact.
“The declarer of beauty enables these consumers to show their love for a brand on social media to show-up dye kind of behavior has become a marker of a person’s identity and helps them to connect with other like-minded people,” says Dover. “It is also a simplicity to shop in a brand – and everything you sell, enjoy and consume, and not just a kind of product.”
Glossier was one of the first to offer Swag in addition to his make-up and skin care. The classic Gray Marl -Logo sweatshirt of the brand, which was originally manufactured for the Glossier HQ team and influencer partner, was in such a way that it was taken for sale to the website. It remains part of an ever-expanded glossier consumer collection, which now contains everything from cups and water bottles to blankets and jeans caps. In a similar way, the pleasant line from Harry Styles combined clothing and beauty products from the start and recently presented a collaboration with JW Anderson, which includes metallic nail polish, sweatshirts and even a knitting knitting.
What these brands know-and some others, with less successful merch, does not-not that it is not so easy to hit a brand logo on a simple white t-shirt. It is about knowing your customers so well that you can find your way not only in your make-up bags, but also your wardrobes, your handbags and kitchen cabinet. It understands your needs, your taste and wishes so that you can surprise and delight you.
